Jamu - Ritual for modern culture

Visit us at OX Space

Between October 5 - 12, enter OX Space, Rotterdam, a space where stories about age-old practices meet the heartbeat of the contemporary world.

Discover the origins of revered spices, learn about their significance, and connect with individuals who share a passion for preserving these traditions while adapting to the rhythms of modern life.

Join us in this exploration, where every revelation is a tribute to the bonds of community and the enduring legacy of ancient wisdom. Here we are united not only by a shared history, but also by a shared vision to cherish and defend the values ​​it represents. Welcome to our community of discovery, reverence, and shared purpose.

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Real ingredients

A promise of authenticity. The deep respect for Indonesian wellness traditions has its roots in the power of pure spices and herbs, which have been revered by communities for centuries. By using these authentic ingredients, we not only bring out the essence of natural wellness, but also reflect a deep-rooted commitment to quality and integrity.


Every ingredient tells a story; from ancient rituals to the caring hands of farmers who grow these spices. It's about celebrating the sense of community and recognizing the wisdom passed down from generation to generation.

The history

In times gone by, the Jamu gendong were an iconic and revered image in Indonesian kampungs (villages). Carrying bottles of freshly prepared Jamu elixirs on their backs, these women made their way through the village lanes, bringing well-being straight to their doorsteps. Armed with in-depth knowledge of herbs, spices and their effects, they tailored their concoctions to the specific needs of each household. Their visits represented more than just a transaction; they symbolized shared wisdom, community moments and Indonesia's age-old holistic approach to health. However, as times have changed, the familiar image of Jamu gendong weaving through the streets has become increasingly rare.

Jamu

The beauty of ancient rituals lies not only in their timelessness, but also in the community and connections they foster. With its deep roots in Indonesian wellness traditions, Jamu is more than just a ritual – it is a testimony to the power of nature's spices and the communities that have revered them for centuries.

Our exhibition “JAMU - Ancient Ritual Refined for Modern Culture” is an invitation to immerse yourself in this rich heritage. It is a journey that follows the path of spices, from their ancient uses to their relevance in the contemporary world. But more than that, it's about celebrating the sense of community that these traditions inspire