Good Jamu is a modern wellness brand rooted in the age-old traditions of Indonesia. Founded by Anna Uspessij and Milad Nabiaalah, the brand offers a unique range of products based on jamu, a traditional Indonesian beverage known for its healing properties. As the company grows, Ritesh Tikai has joined the team to strengthen their efforts.
The Origins of Jamu
Jamu is an essential part of Indonesian culture and has been used for centuries to promote both physical and mental health. In 2019, UNESCO added jamu to the list of intangible cultural heritage, recognizing the value and importance of this tradition worldwide.
The art of making jamu is passed down from generation to generation and uses natural ingredients like herbs, spices, roots, and bark to create a range of healing beverages. These traditional remedies are deeply rooted in Indonesian history and remain an important part of daily life for many people today.
The Story Behind Good Jamu
Anna Uspessij, the founder of Good Jamu, plays a central role in the team, bringing her passion for jamu and wellness to the company. Her love for jamu began in her Dutch-Moluccan household, where she was introduced to this unique tradition from an early age. Her interest in Indonesian wellness culture grew during a trip to Indonesia, where she decided to further explore the power of jamu. "Jamu is an ancient Indonesian beverage known for its healing properties and contributes to good health," says Uspessij. "I wanted to learn more about it, so I studied with real jamu masters in Bali."
Our team is highly driven to build a strong and appealing brand that resonates with people. We strive for a 360-degree approach to design, integrating the essence of our products and brand into every aspect of the customer experience. This results in a harmonious blend of tradition and modernity, honoring the heritage of jamu while catering to the desires of today's consumer.
Unique Approach to Wellness
At Good Jamu, we combine the rich tradition of jamu with the latest insights in health and well-being. Our products are carefully crafted using high-quality ingredients, offering a unique wellness experience that is both authentic and innovative.
We are proud to contribute to the spread and preservation of the jamu tradition and make this special wellness culture more accessible to people worldwide. Our team is fully committed to creating the best products to help our customers lead a healthy and balanced life while continuing to learn and grow within the fascinating world of jamu.
Local Engagement and Collaborations
As we developed our brand and products, we realized the importance of having a strong connection with the local community. That's why we've committed to creating a fair supply chain and have partnered with Pacific Spizes. They work with 400 local farmers in Indonesia to keep the chain as short and fair as possible. This enables us to source quality ingredients while simultaneously contributing to the prosperity of the local community.
Good Jamu's success can be attributed in part to the many collaborations we've established. We've worked with renowned chefs to create new recipes and have formed partnerships with recognized distributors to expand Good Jamu's reach. In addition, various publications such as BBC Travel, KLM 's Holland Herald, Cosmopolitan, Harper's Bazaar, and Het Parool have featured us, helping to further raise awareness of our products.
Expanding the Range and Support
Now that we have established a solid foundation, it's time to expand our product range with the introduction of Tropical Turmeric Soda. To bring this new product to market, we need your help. By supporting us through pre-sales or lending, you can play a vital role in the growth of our company and the spread of the delicious, healthy benefits of jamu.
In appreciation of your support, we have various rewards in store. Depending on the amount you contribute, you will receive exclusive Good Jamu products, such as our latest Tropical Turmeric Soda, limited edition merchandise, or even an invitation to a unique Good Jamu event.
The Future of Good Jamu
We are determined to further develop our brand and continue to innovate in the wellness product space. Our dream is to expand Good Jamu in the future with even more unique, delicious, and healthy beverages, drawing inspiration from the rich Indonesian traditions and ingredients.
The success of Good Jamu goes beyond just offering delicious and healthy products. We believe that through the power of collaboration and a focus on sustainability and local communities, we can have a positive impact on the world around us.
Join us on this journey and discover the wonderful world of jamu. Together, we can harness the power of age-old traditions to lead healthier and happier lives while contributing to a better future for all of us.