Good Jamu is a modern drinks brand that finds its roots in the ancient traditions of Indonesia. Founded by Anna Uspessij and Milad Nabialah, the brand offers a range of products based on jamu, a traditional Indonesian herbal drink. As the company grows, Ritesh Tikai has come on board to strengthen the team.
The origin of jamu
Jamu has been practised in Indonesia since the 8th century, the oldest evidence is carved into the reliefs of Borobudur, and it is an essential part of Indonesian culture. In December 2023, UNESCO added Jamu wellness culture to its Representative List of the Intangible Cultural Heritage of Humanity, giving this tradition worldwide visibility.
The art of making jamu is passed down through generations and uses natural ingredients such as herbs, spices, roots and bark to create a range of drinks. These recipes are deeply rooted in Indonesian history and remain an important part of daily life for many people to this day.
The story behind Good Jamu
Anna Uspessij, the founder of Good Jamu, plays a central role in the team and brings her passion for jamu and Indonesian cooking to the company. Her love for jamu originated in her Dutch-Moluccan household, where she came into contact with this special tradition from a young age. Her interest in Indonesian jamu culture grew during a trip to Indonesia, where she decided to delve further into the craft. "Jamu is an ancient Indonesian herbal drink with a character all of its own," says Uspessij. "I wanted to learn more about it and that is why I went to Bali to learn from real jamu masters."
Our team is passionate about building a strong and compelling brand that resonates with people. We strive for a 360-degree approach to design, integrating the essence of our products and brand into every aspect of the customer experience. This results in a harmonious interplay between tradition and modernity, honoring the heritage of jamu while catering to the needs of today’s partner.
Our approach
At Good Jamu, we combine the rich tradition of jamu with modern production in the Netherlands. Our products are carefully formulated and made with organic ingredients, with no artificial additives.
At Good Jamu, we are proud to contribute to the spread and preservation of the jamu tradition, and to make it more accessible to people all over the world. Our team is fully committed to making the best products, while continuing to learn and grow within the fascinating world of jamu.
Local involvement and collaborations
As we developed our brand and products, we realized that it was important to have a strong connection with the local community. That’s why we set out to create a fair supply chain and partnered with Pacific Spizes. They work with 400 local farmers from Indonesia to keep the supply chain as short and fair as possible. This allows us to source quality ingredients while contributing to the prosperity of the local community.
The success of Good Jamu is partly due to the many collaborations we have set up. We have worked with renowned chefs to create new recipes and have entered into partnerships with authorized distributors to increase the reach of Good Jamu. In addition, various publications, such as BBC Travel, KLM's Holland Herald, Cosmopolitan, Harpers Bazaar and het Parool, have written about us, which has helped us to bring our product even more to the attention.
Expansion of range and support
Now that we have a solid foundation, it is time to expand our product range with the Tropical Turmeric Soda. To bring this new product to the market, we need your help. By supporting us through pre-sales or a loan, you can play an important role in the growth of our business and in spreading the flavours of jamu.
As a token of appreciation for your support, we have several rewards in store. Depending on the amount you contribute, you will receive exclusive Good Jamu products, such as our latest Tropical Turmeric Soda, limited edition merchandise, or even an invitation to a unique Good Jamu event.
The Future of Good Jamu
We are determined to continue to build our brand and to keep innovating. Our dream is to expand Good Jamu in the future with more unique, delicious drinks, inspired by the rich Indonesian traditions and ingredients.
Good Jamu's success goes beyond just offering delicious products. We believe that through the power of collaboration and a focus on sustainability and local communities, we can have a positive impact on the world around us.
Join us on this journey and discover the wonderful world of jamu. Together we can keep age-old traditions alive while contributing to a better future for all.
